Services/ Branding and graphic design

Branding and graphic design

We design the first thing a customer sees and the last thing they keep

Brand identity design services and packaging for Shopify brands doing $1M to $5M. The identity that runs across your site, your ads, and your email, and the box that arrives at someone's door.

We do both, which means the packaging matches the site and the site matches the ad that got them there.

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What this page covers

Identity systemsProject

PackagingProject

Ongoing designRetainer

Lives elsewhere

Photo, video, and copy sit on content creation. The site itself sits on website design.

What we design

Identity systems

Project

The logo is the smallest part. A system is the type, the palette, the way photography gets treated, the layouts things sit in, and the rules that let someone who is not you produce something on brand.

That last part is what makes it worth having. An identity nobody can apply without you is a file rather than a system.

Packaging

Project

The unboxing is the only physical thing your customer touches, and it is the one design decision that gets photographed and posted without you asking.

We handle the design side end to end, including dielines and print-ready files, and we work with your printer rather than around them.

Ongoing design

Retainer

Ad layouts, email templates, social graphics, sales collateral, and the things that come up because a business generates design work every week whether or not anyone planned for it.

This is where most brands lose consistency, since one-off requests get handled by whoever is available and the system quietly drifts.

Whether you actually need this

Plenty of brands at your size do not, and we would rather say that here than after a discovery call.

You probably do not need a rebrand if your logo is fine, your customers recognise you, and the problem is that nobody wrote down how to use any of it. That is a guidelines problem and it is a fraction of the cost. Ask us for that one and we will quote it, even though the rebrand is the bigger invoice.

A full identity project makes sense in a narrower set of cases.

You are entering a category where you look out of place.

You built the brand yourself at launch and the product has outgrown it.

You are about to spend real money on packaging and want to only do it once.

You are consolidating several sub brands that grew separately.

If none of those are true, the useful version of this is a guidelines document and a template set, which is a much smaller engagement.

How a project runs

StartWe start with what exists and what is working, because a brand at $2M has equity in things it may not have noticed. Customers recognise a colour, a shape, a tone. Throwing that away is the most expensive mistake available in a rebrand.

DirectionShown as real applications rather than as mood boards. You see a product page, an ad, a package, and an email before anything is decided, because that is where a brand either holds together or does not.

The systemBuilt out with guidelines written for the person who has to use them rather than for a design award.

RolloutApplied across the site, the email templates, the ad creative, and the packaging, so the new identity is actually live rather than sitting in a folder.

What it costs

Guidelines and templates

$3,750

Your existing mark refined, a colour and type system, eight to ten templates across social, email, and ads, and a one-page guideline document. The right answer for most brands at this size.

Identity refresh

$7,500

A new wordmark and mark, the full visual system, the guideline document, and the template set.

Full identity

$13,750

Positioning, the full visual system, extended guidelines, and applications across every surface including packaging.

Ongoing design runs as a retainer rather than per request, which is what keeps small jobs from turning into a queue nobody wants to submit to.

Common questions

01What it costs

02Do we need a rebrand

03Packaging

04How long it takes

05Our existing logo

06Who owns the files

07Outside a retainer

What do brand identity design services cost?

Guidelines and templates starts at $3,750, and that is the right answer for most brands at this size. An identity refresh starts at $7,500 and a full identity project starts at $13,750. All three are project work with a 50 percent deposit rather than a retainer.

Do we need a rebrand?

Usually not. If your logo works and your customers recognise you, what you are missing is a set of rules and templates rather than a new identity. We will tell you which one you need before quoting either.

Do you design packaging?

Yes, including dielines and print-ready files. We work with your printer directly on specifications and proofs, since a design that cannot be produced at your run size is not a finished design.

How long does an identity project take?

Scoping and direction take two to three weeks. The system and guidelines take another three to four. Rollout depends on how many surfaces exist, and it is usually the longest part because it touches the site, email, ads, and packaging.

Can you work with the logo we already have?

Yes, and it is often the better call. Building a system around an existing logo keeps the recognition you have already paid for and costs a fraction of starting over.

Who owns the files?

You do. Source files, fonts we licensed on your behalf, and the guidelines document. All of it is handed over and none of it stays with us.

Do you do design work outside a retainer?

Identity and packaging projects run as projects. Ongoing design sits inside a retainer, because per request billing makes people ration small jobs and the small jobs are what keep a brand consistent.