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Resources

Guides, tools, and articles for Shopify brands doing $1M to $5M, plus the restaurants, hospitality groups, and nonprofits we work with. Most of it started as an answer to a question a client asked.

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Tool

Break-Even ROAS Calculator

Your ad platform reports a return number. This works out the one you have to clear before an order makes money, and what your current ROAS earns per $1,000 of spend.

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Tool
Discount Profit Calculator
A discount comes out of margin rather than revenue. This works out how many more orders the promo has to produce before it earns that money back.
Email and retention
Tool
Break-Even ROAS Calculator
Your ad platform reports a return number. This works out the one you have to clear before an order makes money, and what your current ROAS earns per $1,000 of spend.
Paid media
Playbook
Best Shopify Apps: What They Cost You
A store your size runs fifteen to thirty apps and the owner names about eight. Here is which categories earn their place, and how to audit the rest.
Web and conversion
5
min read
Guide
LLM SEO for Ecommerce Stores
Where an AI answer's citations come from, what to change on your store, what to do off it, and how to measure LLM SEO without buying a tool.
Search and AI
6
min read
Playbook
Shopify Page Speed: Which Number to Watch
Three page speed numbers disagree with each other. Which one search engines read, what you control on Shopify, and how to tell whether a change worked.
Web and conversion
6
min read
Playbook
Build a Klaviyo Abandoned Cart Flow
Which trigger to use, the filter that stops it emailing buyers, when each of the three emails sends, and what to measure.
Email and retention
6
min read
Guide
Klaviyo Flows: What to Build First
Which flows to build first, what happens when one subscriber qualifies for two at once, and how to tell which flow is earning.
Email and retention
6
min read
Playbook
How to Build a Klaviyo Welcome Flow
The trigger, the two filters, and five emails over nine days, with every Klaviyo setting named.
Email and retention
6
min read
Guide
How to Choose a Marketing Agency
What agencies cost, what falls outside the retainer, and the seven questions to ask before you sign anything.
Running the business
8
min read

Or let us look at yours

Everything here covers what we would tell you in general. The audit covers your store specifically. Two business days, no account access, and the findings are yours whether or not you hire us.

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