We give business owners their time back

We run the marketing. You run the business.

Sidekicks is a marketing agency in Houston working with Shopify brands doing $1M to $5M, along with restaurants, hospitality, and nonprofits. Most of our clients came to us with one person trying to cover all of it, and what they wanted back was the mental space marketing had been taking up.

Based

Houston, Texas

Team

Two founders, specialists per account

Clients

Shopify $1M to $5M, restaurants, hospitality, nonprofits

Minimum engagement

Six months

10 years

Jimmy ran a marketing agency for ten years before this one. For what that looks like in practice, the Yoyo's Hotdog write-up has a full year of numbers in it.

What we care about

Scrappy Inventive Obsessed The three words, as practices below

Revenue is the scoreboard

We report against profit rather than platform numbers, so what you see at the end of the month is what the business actually made.

Before we recommend more spend we ask what your margins are, because the same increase is a good idea at 55 percent and a bad one at 22. And our fee is never a percentage of your ad spend, which means every recommendation we make is about your business rather than our invoice.

You should be able to check everything

The audit is free and there is no call attached to it. Pricing is published. What ships each month is itemized on this site. Ask on a call and we will send you a real client report with the details taken out.

We would rather you verify than take our word for it.

Good work compounds

Something ships in your first week, because you should see us work before you see us present.

By day 90 there is enough real data to say what is moving, and the quarter after that is where the compounding starts to show up in revenue. Six months is the shortest engagement where that arc completes, which is why it is the minimum.

Week 1 ships Day 90 read Month 6 compound

How we work

We keep the client list short. Two founders, and specialists brought in for what each account needs rather than assigned from whoever happens to be free. You will know their names and what they are working on.

Jeremy is in a shared channel with you, so questions get answered when you have them instead of waiting for a scheduled call. There is one call a month to go through the numbers together, and that is a working conversation rather than a presentation.

Before anything reaches you, someone here has argued against it. Every campaign gets pressure-tested internally against the margin math, so what you see has already survived a real objection.

Everything is built in your accounts. You add us as users and you remove us the same way, and if this ends there is nothing to migrate because nothing was ever ours.

Who we are

Portrait reserved Jeremy Khoo

Jeremy Khoo

Sales and partnerships

Jeremy runs sales and partnerships. If you work with us, Jeremy is who you talk to.

He played professional soccer, then built a sales agency, then spent time in finance and lending. Those are categories where you earn the conversation before you earn anything else, which is most of what he does here.

Portrait reserved Jimmy Ha

Jimmy Ha

Strategy and production

Jimmy runs strategy and production. Every audit is produced by Jimmy rather than handed off, and nothing leaves without him looking at it.

He coached speech and debate before spending ten years running a marketing agency. The debate habit stuck. Every campaign gets argued against internally before it reaches a client, which is a judged round applied to a marketing plan.

We started Sidekicks because we have both watched founders disappear into the details of their own marketing.

The kind of support we wanted when we were starting out was hard to find, so we built it.

Where we are

Houston, and most of our clients are somewhere else.

Being local matters for the restaurants and it matters for the occasional coffee. If you are in Houston, come by. If you are not, it changes nothing about the work.

Houston, TX Clients nationwide Remote by default

Two business days, no account access

Start with the audit

The fastest way to find out whether we are any good is to let us look at your store and tell you what we would fix first. You keep the findings whether or not you hire us.

Get your cheat code Book a call