Marketing strategy services for Shopify brands doing $1M to $5M. We put a number on what you already suspect, then a 90-day order to fix it.
Start with the free audit. We work from the outside, send back what we find, and tell you whether 21 days of this is worth buying.
Email feels light. The Meta number in Ads Manager has never matched the one in Shopify, and at some point you stopped asking why. Somebody told you to fix your SEO eight months ago and it is still on the list, under the things that are not on fire.
The theory is usually right. What is missing is the size of it and the order to fix it in, and that is the part we can take off you.
And some agreement about how long each piece gets before anyone is allowed to call it a failure.
We have opened enough Shopify and Klaviyo accounts to know roughly where the money is sitting before we log into yours.
It tends to sit around 15 percent of revenue on the stores we open. With the flows built, brands at your size usually land between 28 and 32 percent. That gap is rarely a campaign problem. It is the six flows nobody got around to building, plus a welcome series that has been three emails from 2022 for as long as anyone can remember.
Usually by 30 to 40 percent. This is the single most common thing we find, and it is nobody's fault. The cause is the attribution window, meaning the number of days after somebody sees an ad that Meta still takes credit for the sale. Shopify counts the order the day it happens. Once you know the real number, the spend decisions get considerably easier.
Acquisition gets the attention because it has a dashboard. Retention rarely does, which is why the segment holding your best repeat customers has usually not been opened since the day somebody made it.
None of it is strategy. All of it is hours, and hours are the thing you have the least of.
You have everything you need to check most of this yourself in an afternoon. The audit is us doing it for you instead. It is free, it comes back in two business days, and there is no pitch attached to it.
Three questions get folded into one on most calls, and they have separate answers.
That quiet pile is the honest answer. Product copy at SKU scale, report assembly, the repeat questions in the inbox, creative variants that stall because nobody has time to make the fifth one. Clean input, checkable output, a person still doing it by hand.
We count those tasks, put hours a week against each one, price the hours at what your time costs, and rank them by what they pay back. The first build funds the second.
The automations that hold up are narrow ones. Yoyo's Hotdog captures and answers catering requests while the store is closed, and nobody there is doing anything differently. The requests stopped falling on the floor. That is the whole win, and it is a good example of the size these usually are.
Some of them already do. Assistants build answers out of sources, and some of those sources are pages that already rank. Others are places Google never sent you traffic from at all, meaning Reddit threads, comparison roundups, retailer listings, and review sites.
When somebody asks an assistant for a recommendation in your category, your brand is either in that source set or it is absent. No report in Shopify tells you which. So we go and look. You get a count of how often you are named, a list of the domains cited in your place, and what those pages have in common.
For most brands at your size, traffic arriving from assistants is small today. It is also growing, and almost nobody is measuring it. We set the baseline now so you know the month it stops being small, rather than working it out later from a revenue dip.
We use AI in research, diagnostics, and first drafts. A person owns every output that reaches you and signs off before anything ships.
Four things, in your Drive, yours to keep.
Baselines pulled from Shopify, Klaviyo, Meta, GA4, and Search Console, made to agree with each other. One set of figures that survives a conversation with your bookkeeper, including the AI visibility baseline nobody has ever run for you.
What gets built, in what order, what it costs to build, and what it returns. Tracking before spend increases. Flows before campaigns. The order is the strategy, and a list of tactics without one is a wish list.
Which numbers we are judged on, at which checkpoint, and which ones we are agreeing to ignore in the meantime. It is the next section, because it is the part that matters most.
Walking the plan with whoever on your side needs to hear it. You leave able to run it without us, which is the point.
Before any work starts, we write down which numbers we are being judged on, at which checkpoint, and which numbers we are agreeing to ignore in the meantime. Both sides sign it.
Some of those windows run well past the 90-day plan, and that is deliberate. SEO judged at day 60 always looks like a failure, which is how good SEO programs get cancelled at month two. Paid judged in week one is noise.
Most marketing does not fail because the work was wrong. It fails because somebody checked the wrong number on the wrong day and pulled the plug. If you have been burned by an agency before, there is a reasonable chance this is what happened, in one direction or the other.
Twenty-one days from kickoff, as a fixed date rather than a range
Every file is yours at the end. Run it in-house, hand it to a different agency, or come back to us.
Every Sidekicks retainer opens with the same 21 days, because we will not spend your budget against numbers we have not verified.
If you start a retainer with us inside 60 days, the full $2,500 comes off your first month. We sell the plan and let you walk out with it because we would rather you have a good plan than a bad relationship with us.
See what a month looks likeYoyo's Hotdog is a Houston restaurant rather than a Shopify brand, and it is the engagement we have written permission to talk about in numbers.
Same store, first year, no new locations counted in it. Six things got built in a set order, and the order was the part that mattered. The loyalty program had to exist before the social work had anywhere to send people.
Shopify, Klaviyo, Meta Business Manager, GA4, and Google Search Console, at full access. We work inside your accounts the way an in-house marketer would, and read-only limits what we are able to fix. Everything stays in your accounts under your name, and you remove our access whenever you want.
Jimmy runs the strategy engagement start to finish. Jeremy runs the relationship. Specialists get pulled in by channel, and you will know their names before they touch anything.
Then you have a plan, a cost model, and the files. That is the whole product and it was priced as the whole product. Plenty of founders run it themselves and that is a fine outcome.
The audit is outside-in. We look at what is publicly visible and send you what we find, with no access needed. This goes inside the accounts and works from your real numbers.
Yes, that is the total. No discovery fee, no tooling charge, no revision package. If the scope changes, we tell you before the work happens rather than after.
We look from the outside and send back what we find. If what is there is worth 21 days, we will tell you, and if it is not, we will tell you that too.
