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Services/ Social media management

Social media management

We turn customers into people who root for you

Social media management services for Shopify brands doing $1M to $5M, plus the restaurants, hospitality groups, and nonprofits we work with. Content produced by us, scheduled by us, and answered by us. The hard part is month three, when the novelty has worn off and the posting has to happen anyway. That is the part you are handing over.

This is where a brand stops being a logo and becomes something people recognise. It does not attribute cleanly, which is a measurement problem rather than a value problem.

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Standard scope

PlatformsTwo, standard

CadenceThree to five a week

ContentProduced by us

CommunityIncluded

Lives elsewhere

Paid social sits on paid media. Production sits on content creation.

On this page

01What this builds

02What we run

03Where content comes from

04What we report

05What it costs

06Questions

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The case

What this builds

People who recognise you

A customer who has seen your face, your team, and how the thing gets made is buying from someone rather than from a store. That is the difference between a purchase and a preference.

A reason to come back

Repeat purchase rate is one of the numbers that decides how much you can afford to spend acquiring anyone, and affinity is most of what moves it. Social is where affinity gets built rather than bought.

Something people opt into

Someone who follows a brand is choosing to hear from it, which is a different relationship than being retargeted into one.

Proof you are real

Someone who saw your ad checks the profile before they buy, and a current account closes a loop the ad opened.

A testing ground

What performs as a post is a signal about what will perform as an ad, and finding that out costs nothing.

None of this reports the way paid media does, and that is worth saying upfront. The return shows up as repeat purchases, as people mentioning you without being asked, and as customers who stay when something cheaper appears.

Those are slower to see and they are not smaller.

Platforms

What we run

Instagram and FacebookThey carry most of the weight for DTC and for restaurants. Posts, stories, and reels, planned ahead on a calendar rather than decided on the day.

TikTokWhere the volume of content matters more than the polish of it, and where a brand either commits to a real cadence or is better off not being there.

LinkedInFor the nonprofits and the hospitality groups where the audience is other organisations rather than consumers.

Community management Included

Comments and messages answered rather than left sitting. A brand that posts and never replies reads as an account rather than as a company, and the reply is where most of the relationship actually happens.

Supply

Where the content comes from

We shoot it. Photo, video, and creator-style content, produced on a batch schedule so a month of posts comes out of a session rather than out of a scramble.

That matters more than it sounds. Social fails on supply far more often than on strategy, and an account that runs out of assets in week three goes quiet no matter how good the plan was.

If you would rather appear in it, we will work that out. If you would rather not, plenty of the accounts we run never feature the owner. The production side is covered in more detail on content production.

pending

Reporting

What we report

Two kinds of numbers, answering different questions.

Affinity

Is a relationship forming

Saves and shares, because those are somebody choosing to keep what you made or pass it to a friend.

Comments and message volume, because those are conversations.

Returning viewers, because that is somebody coming back on purpose.

Downstream

What social sent onward

Sessions from social.

Assisted conversions.

Which organic concepts got promoted into paid, and how they performed there.

Bottom of the report Follower count. It is the easiest number here to move, and an account with four thousand people who care beats forty thousand who scrolled past once.

Money

What it costs

Two platforms, monthly

$3,500

a month, two platforms

Covers content production, scheduling, and community management for two platforms.

Adding a platform or increasing posting volume changes the number, and we will tell you when adding one is not worth it. Most brands at this size are better off doing two platforms properly than four adequately.

See what a month looks like

Before you ask

Common questions

01What it costs

02On camera

03How many posts

04Who makes it

05Followers

06TikTok

07Social only

What do social media management services cost?

It starts at $3,500 a month for two platforms after a $2,000 setup, covering content production, scheduling, and community management. Full pricing is published rather than quoted on a call.

Do we have to be on camera?

No. Some owners want to be and it works well when they do. Plenty of the accounts we run never feature the owner, and product, staff, and the space carry it fine.

How many posts a month?

Enough to keep the account current, which for most brands is three to five a week across two platforms. The number matters less than the consistency, since an account that posts daily for a month and then stops is worse than one that posts three times a week forever.

Do you make the content or do we send it?

We make it. Photo, video, and copy produced on a batch schedule, which is what keeps an account from going quiet in week three when the assets run out.

Will this grow our followers?

Usually, and it is the least interesting thing that happens. Follower count is the easiest number here to move. We would rather grow the number of people who save a post, send it to someone, or come back to the account on purpose, because those are the ones who buy again.

Should we be on TikTok?

Only if you will feed it. TikTok rewards volume and consistency more than any other platform, and a brand posting twice a month there is spending effort for nothing. If the content operation supports it, it is worth it. If it does not, two platforms done properly beats three done thinly.

Can you run social without doing anything else?

Yes, and plenty of brands start here. It is often the first thing someone hands over because it is the most visible and the most annoying to keep up with.

Start with the audit

Part of the audit is looking at what your social accounts say to someone who just clicked your ad. Two business days, no account access, and you keep the findings whether or not you hire us.

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