Our work
Every case study here covers the same three things: what we found when we looked, what we changed, and in what order. Where a client has approved being named, we name them. Where they have not, the brand is described rather than identified, because a store's numbers are its own business.
The first case studies are being written
We are documenting current engagements now, and they will appear here as clients approve them. In the meantime, the fastest way to see how we work is to have us look at your store.
What we measure
We report in blended CAC, MER, and contribution margin. Those cover what a customer costs you across everything and what they return over time, rather than what a single platform claims for itself.
What one new customer costs you across every channel at once, not what a single ad platform wants credit for.
Every marketing dollar against every revenue dollar. One number, hard to dress up, easy to check against the bank.
What is left after product, shipping, fees, and spend. The only figure that tells you whether growth is worth having.
Where a case study shows no headline figure, that is deliberate. Some engagements are recent enough that the numbers are not settled, and we would rather show the work than quote something we cannot stand behind yet.
ready to scale your ecommerce store?
Send us your URL and we will review your search visibility, your live ads, your storefront, and your email follow-up. You get the three changes worth making first, in the order we would work through them, within two business days.