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Website design and development

We build Shopify stores for brands that outgrew their first theme

Sidekicks provides Shopify website design services for DTC brands doing $1M to $5M. Design and development both sit in house, so the person drawing the page is talking to the person building it.

Most stores at this size launched on a theme that was the right call at the time and has become the ceiling since. We rebuild around what your data says people actually do on the site, then watch the numbers for the first two weeks after launch.

Before anything starts
14 days

On a simple build, from the day your assets land.

PriceFixed, quoted first
TeamDesign and dev in house
Built inYour Shopify
On this page
01The case for it
02Scope
03Process
04The other half
05Pricing
06Proof
07Questions
Read0 / 7
The case for it

What a rebuild is actually worth

This comes down to conversion rate. A store at $2M converting at 1.8 percent against the same store at 2.6 percent is a difference of several hundred thousand dollars a year on identical traffic.

Converting at
1.8%
Same traffic, at
2.6%
On $2M, that is
Hundreds of thousands

The gap is usually the same handful of things. The site is slow on mobile, where most of the traffic is. The product page buries the three facts someone needs to decide. Checkout has more steps than it needs. Collection pages are a grid with no help in it.

None of that is a taste problem. A store can look good and convert badly, and most redesigns that fail did so because they were judged on how they looked rather than on what changed in the numbers.

Scope

What fits in fourteen days

Scope is defined before we start, which is the part that makes a date meaningful.

Inside fourteen days
A premium theme configured and styled to your brand
Products, collections, and navigation structured properly
Standard pages built, including the ones people skip like shipping and returns
Apps installed, configured, and checked against each other
Speed work on the theme, which is most of the mobile problem
Longer than fourteen days
Custom sections built from scratch rather than configured
Subscriptions, bundles, or a product configurator
Migrating from WooCommerce, BigCommerce, or Magento
A brand that does not exist yet and has to be designed before it can be built
Headless

If your project is in the second list, you get a real timeline with the quote rather than fourteen days and an apology later.

Process

How the build runs

01
Your numbers first

What converts now, where people leave, and which pages carry the traffic. A rebuild that ignores the existing data throws away the parts that were working.

02
Real pages, not a mood board

You see the homepage, a collection, a product page, and checkout before anything gets built.

03
Built on a duplicate theme

In your Shopify account, so the live store stays untouched until you approve the swap.

04
Launch on a day you pick

We watch the numbers for the first two weeks, because a rebuild that drops conversion needs finding fast, not at the end of the month.

The other half

Webflow, for everything that is not the store

Shopify
Runs the store
Webflow
Runs everything else

Marketing sites, landing pages, and anything that needs to move faster than a theme deploy.

Most DTC brands need one or the other. Brands with a wholesale arm, an events business, or a separate brand site usually need both, and it is worth deciding which system owns which page before either gets built.

Pricing

What it costs

Simple build
$7,500
fixed, quoted before we start
Maintenance
$500
a month, optional

Custom projects are quoted after scoping, and the number does not move once you have it. Maintenance covers theme updates, app conflicts, speed monitoring, and the ongoing changes a store needs. It is optional and priced separately from the build.

Proof

Recent builds

3 slots reserved

Nobody hires a designer without seeing designs, so this page should not go live until three real builds sit here with screenshots, platform, scope, and one number each.

Before you ask

Common questions

01What it costs
02Design or develop
03Losing SEO
04Our own theme
05What you need
06Migrations
07Changes after launch
08Webflow ecommerce
What do Shopify website design services cost?

A simple build is a fixed $7,500, quoted before any work starts. Custom projects are scoped first and quoted after, and that number holds. Maintenance after launch runs $500 a month and it is optional.

Do you design, or do you develop?

Both, in house. The theme work, the custom sections, the Liquid, and the design all happen on the same team. It matters because a design handed to an outside developer loses details in translation, and every round trip costs a week.

Do I lose my SEO in a rebuild?

Not if the rebuild is done properly, and this is the most common way a redesign goes wrong. URLs get changed without redirects, collection pages lose their copy, and structured data disappears. We map every existing URL before the build and check rankings for the first month after launch.

Can you work with a theme we already bought?

Yes, and it usually saves money. If the theme is well built and close to what you want, configuring it beats starting over. We will tell you if it is not worth keeping rather than rebuild something that fights us the whole way.

What do you need from us?

Brand assets, product photography, and copy, or a decision to have us produce them. The fourteen days start when those land, which is the part most projects wait on. If you do not have them, say so early and we can build the shoot into the timeline rather than finding out in week one.

Do you migrate from other platforms?

Yes, from WooCommerce, BigCommerce, and Magento. Migrations sit outside the fourteen day window because product data, URL structure, and customer records all have to move correctly, and that timeline depends on the size of the catalog.

What happens if we want changes after launch?

Small changes are what the maintenance retainer covers. Anything that is a new project gets quoted as one. We tell you which it is before doing it, so nothing arrives on an invoice unannounced.

Do you build on Webflow for ecommerce?

No. Shopify runs the store, and Webflow runs marketing sites, landing pages, and anything that is not a checkout. Webflow ecommerce works for a narrow set of cases and a $1M to $5M DTC brand is not one of them.

Two business days

Start with the audit

Before quoting a rebuild, Jimmy goes through your current store and tells you what is costing you conversions. Two business days, and if the answer is that your site is fine, that is the answer.

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