Pricing
What this costs, before you talk to anyone
Every number on this page is the number. There is no discovery call required to see it, no range that turns out to be the bottom of a bigger range, and no percentage of your ad spend.
Every number on this page is the number. There is no discovery call required to see it, no range that turns out to be the bottom of a bigger range, and no percentage of your ad spend.
The difference is not volume. It is whether the channels are being run against each other or run together. One channel is one specialist doing one job well. A program is the email list feeding the ad audiences, the search work feeding the content, and one set of numbers at the end of the month instead of three.
Most brands start with one and add the second when the first is working.
Setup is one time and it is where the front-loaded work happens. On email that is the flow build, which is most of the reason email produces revenue inside the first 45 days.
Three or more channels is quoted rather than listed, because at that point the number depends on which channels and how much creative the account needs rather than on a count. It is not a bigger version of the same thing.
Which tier you land in depends on how many channels we operate and how much creative the account needs, rather than on how much you spend. Inside a tier, raising your budget does not change our fee.
A percentage model pays an agency more every day you spend more, which puts them on the opposite side of that decision from you. Stepped spend bands are the same incentive with stairs instead of a slope.
Charging more because you earn more is value pricing in a costume. It also means we would have to ask what you make before we could quote you, which is a strange way to start.
One tells you what to do across every channel. The other builds one channel for you. If you already know what is broken, take the Sprint. If the numbers in your accounts disagree with each other, start with The Walkthrough, because the Sprint would be a guess at which channel to point it at.
Twenty-one days. We reconcile your numbers across Shopify, Klaviyo, Meta, GA4, and Search Console, then hand you a 90-day build order with a dollar figure on every line and a written agreement about which numbers we get judged on.
It exists because most founders already suspect what is wrong and cannot size it. Every file is yours at the end, and plenty of people run the plan themselves.
Start a retainer within 60 days and the full $2,500 comes off your first month.
Twenty-eight days. One channel, a bounded scope, and a defined end. The default build is the email first win, meaning a flow audit, four flows built or rebuilt, a campaign calendar, and a handoff report you keep.
It exists because a founder who has been burned by an agency will approve a bounded number faster than an open-ended one, and a retainer is open-ended in your head no matter what the contract says.
Start a retainer within 60 days and the Sprint counts as your setup fee in full. Nothing further is charged.
Paid management includes a spend ceiling, and the step above it is published here rather than calculated off your card statement.
Above the ceiling, the fee rises $750 a month for each additional $15,000 managed. Inside a band, raising your budget does not change what you pay us.
There is also a floor. Below roughly $10,000 a month in combined spend, management fees eat too much of the return for paid to make sense, and you are better off running it yourself with the audit findings.
Three things run as projects rather than monthly work. They can sit alongside a retainer and they are quoted on their own.
A simple build is quoted as a fixed number before any work starts. Larger builds are scoped first and quoted after, and that number holds. Maintenance afterwards is $500 a month and it is optional.
Guidelines and templates from $3,750, which is the right answer for most brands at this size. An identity refresh from $7,500. A full identity project from $13,750. All three take a 50 percent deposit.
A product catalog shoot of thirty to forty edited images runs $1,500 to $3,500. A lifestyle half day runs $2,000 to $4,000 and a full day runs $4,000 to $8,000. Ongoing production is $3,000 to $7,000 a month.
Shoots are booked separately from a monthly program. The retainer covers everything we build from your assets. When you need new assets we produce them as a scoped project, and the output flows straight into the monthly work.
Each of these is quoted separately rather than absorbed quietly.
Two rounds of revisions are included on everything we produce. A third round is available and it is priced, which is a cleaner conversation than a policy.
A month is too short to move anything and ninety days is the first honest read. Six months is the shortest engagement where the work has time to produce something worth judging.
Everything is built inside your Shopify, your Klaviyo, your Meta, and your Google Ads. You add us as users and you remove us the same way.
Feedback arrives consolidated from one person per round. It keeps a review from turning into three contradictory reviews.
Already said above, and it is worth saying twice.
A month after a $1,500 setup. Catering is where this usually starts, because it is the biggest money in the building and the easiest to lose.
A month after a $2,250 setup. Most 501(c)(3) organizations qualify for $10,000 a month in free Google advertising and have never applied.
Because the alternative is a call where the number depends on how the call goes. Published pricing means you can decide whether we are worth talking to before you spend thirty minutes finding out.
The scope is. The rate is not. If the number does not work, the honest move is a smaller scope rather than the same scope at a discount, because a discounted retainer becomes a thin one by month three.
Then buy one channel, or buy the Sprint. Both exist for that.
No. Management is tiered by how many channels we run and how much work the account takes, rather than by how much money moves through it.
It continues month to month unless you say otherwise. There is no automatic renewal term to get caught in.
Yes, month to month, with five business days notice before the month begins. The total stays the same, so you are never renegotiating scope mid-month.
A retainer usually is not the right call and we will say so rather than sell you one. Take the audit, and if the list is something you can run yourself, run it.
Before any of this, Jimmy goes through your store from the outside and comes back with the three things costing you the most, with what each one is worth. You keep the findings whether or not you hire us.