What does ecommerce product photography cost?
Ongoing production runs $3,000 to $7,000 a month depending on volume, covering a shoot cycle plus editing, reformatting, and copy. One-off shoots are booked separately. A product catalog shoot of thirty to forty edited images runs $1,500 to $3,500, a lifestyle half-day runs $2,000 to $4,000, and a full day runs $4,000 to $8,000. Most brands running paid end up on the monthly because a single shoot covers about one quarter.
Do we need to send you our products?
Yes, and that is usually the only thing we need from you. Send the products and a sense of what you want them next to. The shot list comes from what your ad account and product pages are missing, which we work out beforehand, so you are not being asked to art direct anything.
Do you use models or creators?
Both, depending on what the category needs. Creator-style content shot to look unproduced tends to outperform studio work in DTC ads, and studio work still wins on product pages where the job is showing the product clearly.
How many assets do we get?
Enough to run for the quarter, which for a brand on paid usually means fifteen or more distinct concepts across every format. The count matters less than the variety, since testing needs different ideas rather than different crops of one idea.
Can you work with photography we already have?
Yes. Existing assets get reformatted, recut, and turned into motion, which is often the fastest way to get a stalled ad account moving before a new shoot happens.
Do you write the copy too?
Yes, written against the images rather than after them. Ad copy, email copy, and product descriptions where they are part of the scope.
